{"title":"Dita","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\" reveal=\"\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0766\/1276\/3933\/files\/Aug_HP_Ver1_Dsk_480x480.webp?v=1692299785\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\" reveal=\"\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0766\/1276\/3933\/files\/logodita_480x480.png?v=1692299802\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\" reveal=\"\"\u003eFOUNDED IN 1995, DITA REINVENTED EYEWEAR BY TRANSCENDING ITS \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" reveal=\"\"\u003eCONVENTIONS, CREATING A DISCREET LUXURY WITH PRODUCT RANGING FROM \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" reveal=\"\"\u003eBOLD CHARACTER FRAMES TO NEW INTERPRETATIONS OF TIMELESS SHAPES \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" reveal=\"\"\u003eTHROUGH INNOVATIVE TECHNOLOGY. WITH OVER 25 YEARS IN DESIGN AND \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" reveal=\"\"\u003ePARTNERS AT THE HIGHEST LEVELS OF MANUFACTURING, DITA’S EXPERTISE IS \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" reveal=\"\"\u003eUNPARALLELED, EARNING A COVETED REPUTATION AS A TRUE LEADER IN \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\" reveal=\"\"\u003eOPTICAL INNOVATION. \u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"dita-mach-one-shiny-18k-gold-black","title":"Dita Mach One Color Shiny 18K Gold Black","description":"\u003cspan data-mce-fragment=\"1\"\u003eOur iconic DITA Mach-One was inspired by this love of fast cars, speed boats and sleek planes that are built with advanced construction methods and superb materials. These frames are built to ignite the same intensity that only the finest of these machines can trigger.\u003c\/span\u003e","brand":"Dita","offers":[{"title":"Default Title","offer_id":45343968493853,"sku":"","price":795.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/1276\/3933\/files\/MACH-ONE_DRX-2030B-59_Angle_1440x_343a7535-ec5f-4004-8115-3430120b3cef.webp?v=1688682862"},{"product_id":"dita-narcisuss-color-cream-tortoise-rose-gold","title":"Dita Narcisuss Color Cream Tortoise\/Rose Gold","description":"\u003cspan data-mce-fragment=\"1\"\u003eNARCISSUS is the the lively companion to the hit frame CREATURE that probes the complicated interplay of two 1980s cultural phenomena that continue to reverberate in contemporary society: the embrace of angular, directional silhouettes in fashion and the rapid shift from analog to digital technology; and the bold, muscular proportions of 80s-era womenswear and accessories—silhouettes that tinkers with traditional concepts of power and subverted gender roles.\u003c\/span\u003e","brand":"Dita","offers":[{"title":"Default Title","offer_id":45360304521501,"sku":"","price":695.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/1276\/3933\/files\/NARCISSUS_DTS503-58-02_angle_1000x_ecc60120-6356-4824-82a6-ffefb67f502a.webp?v=1688846544"},{"product_id":"dita-telemaker-crystal","title":"Dita Telemaker Color Crystal","description":"\u003cspan data-mce-fragment=\"1\"\u003eInformed by the punk mentality and impervious to categorization, Telemaker joins the ranks of iconoclastic DITA character frames endowed with the power to transform.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eDESIGN THAT FINDS BEAUTY IN PURPOSE:\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eTelemaker’s front frame is cut from sheets of chunky, 6mm acetate and skive-sculpted for an angular finish, adding depth and texture to an imposing facade.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCRAFTSMANSHIP THAT CELEBRATES THE UNSEEN:\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA custom, wire-core temple design is fitted with DITA’s iconic hex screw hinges for extra durability.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCULTURE THAT TRANSCENDS CONVENTION:\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eCombining the broad profile of a squareframe with the pointed attitude of a cat-eye, Telemaker cuts its own path in the spirit of DITA’s most celebrated character frames.\u003c\/span\u003e","brand":"Dita","offers":[{"title":"Default Title","offer_id":45413742084381,"sku":"","price":595.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/1276\/3933\/files\/TELEMAKER_DTS704-A-03_angle_1000x_8e69b686-888c-4f74-af0a-4b8ed8027d69.webp?v=1689281110"},{"product_id":"dita-mach-five-color-black-gold","title":"Dita Mach Five Color Black\/Gold","description":"\u003cspan data-mce-fragment=\"1\"\u003eEver since the international rise in popularity of single-seat racing in the 1950’s, the world has been captivated by pushing the limits of automotive engineering and design. This extension of the “Mach” series continues DITA’s passion for the world of automotive racing and vehicle design that are built with advanced construction methods and superb materials.\u003c\/span\u003e","brand":"Dita","offers":[{"title":"Default Title","offer_id":45413762662685,"sku":"","price":1195.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/1276\/3933\/files\/MACH-FIVE_DRX-2087-A-BLK-GLD-64_ANGLE_1000x_ea499a15-b40a-4a14-a2bc-913295ea7735.webp?v=1689281442"},{"product_id":"dita-lxn-evo-color-sienna-blaze-yellow-gold","title":"Dita LXN-EVO Color Sienna Blaze\/Yellow Gold","description":"\u003cspan data-mce-fragment=\"1\"\u003ePoised to establish itself as the next generation of iconic DITA-series frames while raising the industry bar in design, detail and technical construction. Designed for maximum impact, the LXN-EVO is best categorized as a classic navigator style, dripping with show-stopping details throughout, including DITA's signature oversized hinge plates paying homage to its iconic predecessors: The Flight and Grandmaster-Series.\u003c\/span\u003e","brand":"Dita","offers":[{"title":"Default Title","offer_id":45413774491933,"sku":"","price":1235.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/1276\/3933\/files\/LXN-EVO_DTS403-A-04_Angle_1000x_90c1f8cd-665d-46f4-9ef5-710634413882.webp?v=1689281563"},{"product_id":"dita-statesman-three-color-black-antique-silver","title":"Dita Statesman Three Color Black-Antique Silver","description":"\u003cspan data-mce-fragment=\"1\"\u003eSTATESMAN-THREE is inspired from the timeless STATESMAN — a frame celebrating Hollywood’s Golden Age of creativity, contention, and timeless iconic style — with a thinner more lighter profile that still carries the same impact in quality as its predecessor.\u003c\/span\u003e","brand":"Dita","offers":[{"title":"Default Title","offer_id":46076470034717,"sku":"","price":735.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/1276\/3933\/files\/STATESMANTHREE_DRX-2064-A-BLK-SLV-52_Angle_1440x_2464f7a0-1b20-4c65-b304-fff024ae2944.webp?v=1692215087"},{"product_id":"dita-statesman-six-color-matte-black-white-gold","title":"Dita Statesman Six Color Matte Black - White Gold","description":"\u003cspan data-mce-fragment=\"1\"\u003eThe legacy of the Statesman series continues with the new introduction of the Statesman-Six. A franchise that helped put DITA on the map, Statesman-Six features subtle experimentation with weight and material throughout.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eDESIGN THAT FINDS BEAUTY IN PURPOSE:\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e Designed with an acetate brow-line, the titanium lens rim and bridge showcase the features that the Statesman series is known for.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCRAFTSMANSHIP THAT CELEBRATES THE UNSEEN:\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e Most notably, Statesman-Six features a dual-tone titanium temple that imparts a spirit of optimism to a silhouette beloved the world over.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCULTURE THAT TRANSCENDS CONVENTION:\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\"\u003e A frame celebrating Hollywood’s golden age of creativity, contention and timeless iconic style.\u003c\/span\u003e","brand":"Dita","offers":[{"title":"Default Title","offer_id":46076518924573,"sku":"","price":895.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/1276\/3933\/files\/STATESMANSIX_DTX132-52-02_Angle_1440x_468b2b23-42ce-4b90-ab1b-7d63b9eeeb90.webp?v=1692215502"},{"product_id":"dita-ravitte-color-black-rhodium-white-gold","title":"Dita Ravitte Color Black Rhodium White Gold","description":"\u003cspan data-mce-fragment=\"1\"\u003eEtched in the tradition of modernist sculpture, Ravitte celebrates the hand of the creator with elegant finishing details throughout.\u003c\/span\u003e","brand":"Dita","offers":[{"title":"Default Title","offer_id":46098584699165,"sku":"","price":795.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/1276\/3933\/files\/RAVITTE_DTX140-A-03_angle_1440x_3aab293f-f1dc-4235-8d93-58fcdaa2439d.webp?v=1692375555"},{"product_id":"dita-decade-two-color-yellow-gold","title":"Dita Decade-Two Inovati Color Yellow Gold","description":"\u003cspan data-mce-fragment=\"1\"\u003eDITA celebrates 20 years as an industry vanguard with the release of its most innovative offering to date: the Decade-Two, a turbocharged reboot of the classic aviator frame that highlights many of DITA's technical advances over the last decade. The melding of past and future, classic and cutting-edge, the Decade-Two frame is sleek and lean, with a mesh metal bridge and drill mount two-base lenses that provides a blast of coastal cool to a menswear staple. Signature details, such as DITA's diamond-press detailing and flexible nose pads, feature in luxurious materials like titanium and 18-karat plated gold hardware.\u003c\/span\u003e","brand":"Dita","offers":[{"title":"Default Title","offer_id":46449879580957,"sku":"","price":1995.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/1276\/3933\/files\/DECADE-TWO_DRX-2082-L-GLD-CLR-62_Angle_1440x_e11eb3f4-7dc5-478f-8a45-fc86bdc8e80b.webp?v=1694036018"},{"product_id":"dita-sequoia-color-matte-black","title":"Dita Sequoia Color Matte Black","description":"\u003cspan data-mce-fragment=\"1\"\u003eOne of my earliest memories as a child was seeing the General Sherman tree on a family vacation to Sequoia National Park. Years later, words still cannot capture the immensity of this natural marvel; I designed this frame to convey the same grand scale and feeling of durability that sparked my love for the natural world at such a young age.\u003c\/span\u003e","brand":"Dita","offers":[{"title":"Default Title","offer_id":46449910219037,"sku":"","price":565.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/1276\/3933\/files\/SEQUOIA_DRX-2086-A-BLK-54-ANGLE_1440x_738b38f3-d3bc-4f7a-a131-fc9bb153b616.webp?v=1694036315"},{"product_id":"dita-grand-apx-color-ink-swirl-yellow-gold","title":"Dita Grand-APX Color Ink-Swirl - Yellow Gold","description":"\u003cspan data-mce-fragment=\"1\"\u003eGRAND-APX is designed to be full of juxtaposing elements, a truly thought provoking frame. GRAND-APX is an oversized character frame, which is a design pillar in DITA’s DNA. A frame that was inspired by the opposing thoughts of gentle yet strong, rigid yet soft and excessive yet paired with a minimalistic design. Bold hardware and fasteners decorate the frame to exemplify strength while sculpted multi piece hinges showcase the opposing gentle side of design. Horizontal wire core can be seen beneath the surface from the top and bottom highlighting the rigidity that is covered by a softness. The three piece hinge with enamel inlay, is excessive while remaining minimal at first glance. GRAND-APX was designed with intentional details creating the effect of a powerful presence that truly stands alone.\u003c\/span\u003e","brand":"Dita","offers":[{"title":"Default Title","offer_id":46450038276381,"sku":"","price":1135.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/1276\/3933\/files\/GRAND-APX_DTX417-A-01_Angle_1500x_7530d4a9-885f-4db5-b92b-7c8a57a4d70b.webp?v=1694037228"},{"product_id":"dita-grand-evo-rx-color-yellow-gold-black","title":"Dita Grand Evo RX Color Yellow Gold - Black","description":"\u003cspan data-mce-fragment=\"1\"\u003eThe Grand-Evo Rx utilizes a careful blend of custom crafted details and minimalism to create a frame that exudes refinement and luxury. Its breakthrough rimless lens design allows for unlimited possibilities to customize the lens size and shape by an optician. The minimalist effect of the floating lens is accentuated by ornate, bifurcated titanium hinges inspired by DITA’s iconic Grandmaster frame. Grand-Evo Rx embodies the timeless appeal of DITA’s commitment to design innovation and luxurious materials. These precisely engineered frames are a work of art in themselves - a design evolution of DITA’s Evo series.\u003c\/span\u003e","brand":"Dita","offers":[{"title":"Default Title","offer_id":46464619970845,"sku":"","price":1005.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/1276\/3933\/files\/GRANDEVO_DTX146-A-01_Angle_1440x_ccd0fe02-cb45-438b-a5bf-db742874294f.webp?v=1694187762"},{"product_id":"dita-hakatron-color-yellow-gold-black","title":"Dita Hakatron Color Yellow Gold -Black","description":"\u003cspan data-mce-fragment=\"1\"\u003eThe Hackatron is an optical masterpiece like never seen before. Scrupulously crafted, every component was selected to bring you unparalleled luxury. This remarkable piece of eyewear is the result of seamlessly fusing the design language from three models into one. With perfect symmetry, the overall structure is born from DITA’s Statesman, while the the floating bridge design, lended from the Lindstrum adds flexibility and comfort. The unique side construction, inspired by the Wasserman, features a three-layer temple that combines premium acetate, titanium wire core, and exoskeleton. A sum greater than its parts, the Hackatron perfectly balances weight, strength, and aesthetic beauty.\u003c\/span\u003e","brand":"Dita","offers":[{"title":"Default Title","offer_id":46464644186397,"sku":"","price":1065.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/1276\/3933\/files\/HACKATRON_DTX410-A-01_Angle_1440x_770613e8-91bb-44f1-94e0-a7650ee2c334.webp?v=1694188149"},{"product_id":"dita-venzyn-color-matte-black","title":"Dita Venzyn Color Matte Black","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eVENZYN’s optical frame carries all of the vigor of its sun counterpart. DITA’s historical construction of lightweight frames with strong silhouettes emerges again with VENZYN.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe combination of an effortless lightweight wear, square shape and top and bottom temple serrations truly sets VENZYN apart from the rest. 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