Curation is the first act of judgment.
Before a single measurement is taken, an optician has already made a decision on your behalf — what is worth putting in front of you at all. These are the houses that earned the room.
Deliberately unfinished lines, drawn by hand and built one at a time — a frame that reads like a sketch and wears like sculpture. No one else in Philadelphia carries it.
Explore Masahiro Maruyama →See more of it, more clearly.
Not every lens delivers the same experience, even at the same prescription. The right one gets out of the way — colors stay sharp all the way to the edge of the frame, a full day of wear never turns into eye strain, and what’s off to the side stays just as clear as what’s dead ahead.
We only work in digital free-form lensmaking — the highest standard available, and the only one we consider worth offering. Rather than reaching for a lens made to fit an average face, every pair we build is designed specifically around the frame you chose and the way you actually wear it.
It shows up in the moments that matter — a menu read easily across a dim table, a street sign caught clearly at dusk, a screen you can work through for hours without your eyes asking for a break first. That is what a properly made lens gives you, and it is what we build into every pair that leaves our store.
Sharper detail up close, across the room, and everywhere in between — not just where you happen to be looking.
Less blur at the edges of the lens, so more of what’s around you stays in true focus.
No strain, no midday headache — vision that holds up as easily at hour eight as it did at hour one.
Built around the frame you chose and the way you actually wear it — never a generic lens dropped into a generic pair of glasses.
This isn’t something we can hand you off a shelf — and we wouldn’t want to. Every pair starts with a real fitting in our store, with one of our opticians, so the lens we build actually matches the person who is going to wear it.
Call or text (215) 977-7700Three things happen to every pair.
Each prescription lens is measured by a trained optician — exact measurements provide the best vision possible.
Each pair is edged and mounted by a certified lab technician, ensuring precise alignment of frame and optical measurements.
Each frame is hand adjusted for the most comfortable fit.
In Our Store
Sit with an optician. A consultation on your face, your prescription and how you actually live. Measurements taken by hand. Try the houses on. Adjusted to you before you leave.
Online
Fitted from here. Every order is reviewed by one of our opticians before it ships. Made to order. Questions answered by phone or text.
Either way, the same opticians. The same standard. The same door.
Adjustments are for customers who purchased from us within the past year.
Exams are on site, upstairs.
Dr. Burg, our independent optometrist, sees patients on the second floor — so the exam and the eyewear happen under one roof, and the people doing both talk to each other.
Book an AppointmentChanel · Maui Jim · l.a.Eyeworks · Traction Productions · Kazuo Kawasaki — available in our store, not online.